How Your Hormones Are Quietly Running Your Business, Burnout & Productivity
If you’ve ever sat at your desk thinking,
“Why can I crush it one day… and feel completely off the next?”
This isn’t a discipline problem.
It’s not a motivation problem.
It’s a hormone conversation most women were never taught to have.
In this powerful episode of the Hey, Soul Sister Podcast, we sit down with menopause mentor and speaker Jo Fiddy to unpack the truth about energy, burnout, and why the way we’ve been taught to work is completely misaligned with the female body.
Meet Our Guest: Jo Fiddy
Jo Fiddy is a menopause mentor, speaker, and host of the Pressing Play Podcast. After experiencing menopause in her early 30s and navigating it twice, she’s spent nearly a decade helping women understand their bodies, hormones, and energy in a whole new way.
Her mission?
To help women stop fighting their bodies… and start working with them.
Why Women Feel Burnt Out (Even When They’re Doing Everything “Right”)
Let’s call this out:
You’re showing up.
You’re doing the mindset work.
You’re building your business.
And yet…
You still feel:
Exhausted for no reason
Mentally foggy
Inconsistent with your energy
Like you're constantly trying to “get back on track”
Here’s the truth most women miss:
👉 You were never meant to operate at the same level every single day.
As Jo shares, women are cyclical—not linear. And when we try to force constant productivity, we create burnout.
Bite-Sized Pain Points Women Are Searching For (And Living Through)
1. “Why is my energy so inconsistent?”
Some days you feel unstoppable…
Other days, even basic tasks feel heavy.
👉 This is often tied to your hormonal cycle—not your work ethic.
2. “Why do I feel burnt out even when I love what I do?”
You might not hate your business…
But your body is exhausted from how you're running it.
👉 High cortisol + working against your cycle = burnout loop.
3. “Why can’t I focus like I used to?”
Brain fog. Forgetfulness. Decision fatigue.
👉 Your brain is literally rewiring during perimenopause, not breaking.
4. “Why do I feel off… but can’t explain it?”
This is one of the biggest hidden signs of hormonal shifts.
👉 As Jo explains, many women simply feel like “they’re not themselves anymore.”
5. “Why does my business feel harder than it used to?”
Because you’re likely:
Working like a man (linear output)
Ignoring your body’s natural rhythm
Running on stress hormones (cortisol)
👉 And your body is pushing back.
The Truth That Changes Everything
Your energy isn’t the problem.
Your strategy is.
The traditional business model teaches:
Consistency = same output daily
Success = push harder
Rest = laziness
But for women?
👉 Energy is cyclical.
Productivity is seasonal.
Success is alignment.
How to Start Working With Your Body (Not Against It)
Here are a few powerful shifts Jo shared:
✨ 1. Cycle Sync Your Life & Business
Ovulation (Summer): Visibility, content, sales
Follicular (Spring): Planning, creating
Luteal (Fall): Refining, organizing
Menstrual (Winter): Rest, strategy, reflection
👉 Stop expecting “summer energy” 24/7.
✨ 2. Manage Your Cortisol (Your Stress Hormone)
When cortisol rises:
Estrogen drops
Energy crashes
Anxiety increases
👉 Simple shifts:
Morning sunlight before your phone
Walking daily
Nervous system work (like tapping)
✨ 3. Redefine Productivity
Not every day is meant for output.
👉 Some days are for:
Thinking
Feeling
Resting
Reconnecting
And those days are just as valuable.
✨ 4. Bring Back Play (Yes, Seriously)
One of the most unexpected truths from this episode:
👉 Play boosts dopamine—which drops as hormones shift.
This can look like:
Trying something new
Moving your body
Laughing with friends
Creating without pressure
The Reframe Every Woman Needs to Hear
Perimenopause and hormonal changes aren’t the beginning of the end.
They’re the beginning of your power years.
Your body isn’t failing you.
👉 It’s asking you to evolve.
If You’ve Been Feeling This Way… This Episode Is For You
If you’re:
Building a business while feeling burnt out
Questioning your consistency or discipline
Experiencing energy highs and crashes
Feeling disconnected from your body
You are not alone.
And you are not broken.
🎙️ Listen to the Full Episode
This conversation will completely shift how you see:
Your energy
Your productivity
Your body
Your business
👉 Hit play on the full episode now and start working with your body instead of against it.
Because the version of you you’re trying to become?
She doesn’t hustle harder.
She moves in alignment.
